aktivism alliansen arkitektur barack obama bil bostadsrätt bostäder bp byggande carl henrik svanberg centern citytunneln cykel dead concepts design east west film fortune cookies foto generation y gurun mediterar hållbarhet information innehåll ironi jag kapa mellanhänderna konst kreativitet kultur kärnkraft malmö mat mexikanska golfen min åsikt musik muungano non seqiutur note to self oljekatastrof oxymoron post-it riksdagen samhälle sidan spel spårvagn structural graffiti säkerhetsteater teater teori ting tåg underverk urbanitet webb win win ägarlägenhet återvinning

2008-08-25

Buy Process—Sell Product

information innehåll kreativitet min åsikt teori ting
Relaterat: 
Kärnkraftförespråkare borde lära av oljekatastrofen
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Hur blev det med ägarlägenheterna?
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Naturen, vanorna, tiden, moralen

Foto: M. Takeuchi
Digital Renaissance asked me to summarize a recent discussion:

Why are we expected to fill our homes with ugly junk, such as CD’s, DVD’s, pocket books, to the extent that we have to go and buy ugly junk shelves from IKEA to get organized. I can’t wait for the day that some burglar will free me from the hundreds of discs that I’ve shoved up to the attic, so that i can reclaim some of that lousy investment from insurance.

Ah, but what then should we do with all our hard earned wealth? I think the answer is consumption, not stockpiling. Stockpiling is bad for the economy at all levels. What’s hot is being where the action is, part of the flow etc. That’s also where content producers can capitalize on the unique advantage of availability. Nobody can copy or steal och infringe on being first, instant and overwhelming. Consumers need to be able to link up intimately with the creative process of content producers and are surely willing to pay for it—A, because there’s no better alternative and, B, because they get intimate, and therefore sympathetic beyond the point of gratitude and generosity. Copyright becomes something expensive to forget.

So, exclusive instant access to the process of creation rather than the product of creation: It’s like sushi: Made before your eyes. It’s fresh. You buy it. It’s gone.